I’ve been blown away to have already received six 5* reviews on Amazon.co.uk for the new Prosper Snow novel, Killers. A couple of said reviews have even said they think it’s better than the first book, The Kult!
Now I know I’ve been blogging and posting about the book’s release, but it still surprises me how many people in certain places, such as on the Amazon forums actively dislike authors promoting their work (Amazon.com even went so far as relegate such posts to a single area titled ‘Meet our authors' forum). I find all this animosity unusual for people who supposedly like reading. I read a comment on a post recently where the person said that they would never buy a book from an author that promoted their work, because if the work was good, then it would speak for itself and people would buy it. I thought WTF. The problem with this theory is that people first have to hear about the book, and one of the best ways to get the word out is to promote. It’s the old catch 22 scenario really. I personally have no problem with people promoting their books. Hell, I know how hard it is to find readers, so anything that helps in this respect is good. I wouldn’t have heard about half the books I purchase if I hadn’t read posts by the authors themselves.
So what do other people think? Can you promote too much? Does it turn potential readers away?