Promotion, or more importantly self-promotion is a very sticky subject. Everywhere that people can post about their books, they do. I don’t have a problem with this. Hell, I do it myself in certain places, so can hardly complain. In their (and my) defence, if people are annoyed by the posts made, they can simply choose to ignore them. I’m not sure how much good posting on message boards does anyway to be honest, because most of the people promoting/reading on these sites are other authors, and other authors are notorious for not actually buying books. I on the other hand buy too many!
But what else is a struggling author supposed to do to promote their work? It’s easy for certain people to say ‘if it’s any good people will find it and buy it.’ To my mind that just doesn’t happen, because ‘how’ do people still find the book? They still need to hear about it. That’s why I appreciate anyone who takes time to review my work, whether they like it or not. I also appreciate anyone who posts anything about my work in messages or on forums etc. It all helps a tremendous amount.
There are lots of other things people can do to help authors too. Click on the ‘tags’ on Amazon which will help get the book higher in the searches for those words. If there’s a Facebook ‘like’ link on a review or on an Amazon page for a book, click on it to share it with your friends. If you post a review because you’ve enjoyed a book, cross post to different book seller sites, such as Amazon, Barnes & Noble etc. If you have friends that read, tell them if you’ve read something great. Believe me, everything, no matter how small, helps.
So are there any other ways to help promote books? How do you help? Do you hate all the self promotion? I would love to hear your views.